Saturday, August 1, 2009

SICAF 2009

Yeah, we love animation and all...but live action definitely has its appeal too.

SEOUL - SICAF has grown into a real classy gig. International participants are not quite storming the show yet, but I'd say it's definitely on its way to surpassing Tokyo Anime Fair as the international focal point for animation in Asia. And it definitely seems like the Korean organisers have the funds and ambition to make this even bigger next year.

View from hotel room

Combining Character & Licensing Fair and SICAF was a great move. Throw in a swanky venue like COEX (the adjourning 5-star Intercontinental ain't too shabby either) and you've got an Asia-centric event that is fast becoming a must-attend for kids entertainment execs.

The pitch. Glad I got that out of the way on the first day.

I didn't see much of Seoul last year, and sadly this year was the same, such are the schedules at these markets. That said, I had enough Bulgogi beef to upset any animal rights group.


The best thing about going away to these events though are meeting up with friends and partners from around the world, having a beer and a few laughs. In the end, it's the heart of it all - working with and hanging out with people who do it because they love animation and are always ready to let out their inner child and go loco every once in a while (in some cases, all the time).

Folks from Coolframes Digiworks, our partner on a new show!



Looking forward to returning next year!